Focusing the organisation to achieve common goals and objectives provides a clarity to all departments on the company vision and their mission and role in helping to achieve those goals. Regardless of any plan you develop, you need to know what the end goal is. It is especially vital for the sales plan. Sales plans must have buy in from all key stakeholders and is not solely owned by the sales team. For effective sales planning, the targets must be directed from the top down while incorporating and leveraging from the knowledge and expertise of your team.