New Market Research & Networking

Identify growth opportunities for your business

Avem Market Solutions work with B2B SME companies in the medical device sector who want to explore expanding their product or service into the European market.

With over 20 years experience in medical device sales and business development, we can help you identify the market opportunity.

new market research customer identification

Customer Identification

Knowing who your target customers and segment are, is vital when entering a new market. Many companies don’t have the resources, time and the right connections in the new markets to carry out customer research.Utilising a combination of market experience, our network and access to key opinion leaders across the sector, we help companies to evaluate the market potential in Europe. As part of our partnering process we use collaborative tools to assist us in building the research plan which is mutually agreed between Avem and our customers.

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Competitor Analysis

Entering a new market is a brave and rewarding strategy for most companies. Knowing your competitors is equally as important as knowing your target customers. Competitor analysis will help you to further understand the differences in your product and service offering versus your competition. It will help you to identify your niche in the target market and provide key competitor details for both your corporate and sales plan.Similar to the customer identification process, to carry out effective competitor analysis we must understand your business, your customer profiles, products/services and existing competitors. Our approach combines market experience, existing networks and access to key opinion leaders across the sector. Avem strive to deliver high quality research to our clients.

Three people working at a desk, analysis sales charts

Identify the right sales path

We are in a changing world in terms of how we sell, and the paths and platforms used. The days where the sales teams need to be physically travelling every day to customers to generate new business or close a sale are slowly diminishing. Building trust and relationships is even more important today. Understanding cultures in target countries and within target customers when developing your sales plan is crucial.We help companies discover the answers to their strategic questions directly from their target customers and markets, some questions include, do we need to employ in market sales support, do we need a sales office, will the target companies import or are they committed to local sourcing. We also provide advice and guidance on the best tradeshows and networking opportunities to attend or exhibit.

Avem Market Solutions bring over 20 years industry experience to a number of key sectors within the medical technology market.

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